Aithria is an advanced AI research assistant built to help product teams collect, analyze, and act on customer insights at scale.
It bridges the gap between data and decision-making, using automated conversations and intelligent systems to reveal meaningful business insights.
Aithria represents clarity through intelligence — where every interaction turns into a valuable data point, empowering teams to make smarter product decisions.
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My Role
As the Brand & Logo Designer, I was responsible for:
- Crafting the brand identity and logo system
- Establishing visual direction and brand tone
- Designing the symbol concept, typography, and color system
- Creating mockups and brand applications for digital and physical touchpoints
Design Goals
The objective was to design a brand that feels:
- Intelligent – representing AI and data automation
- Human-centric – keeping customer connection at the core
- Modern & Scalable – flexible across UI, marketing, and print assets
- Visionary – reflecting innovation and clarity in communication
Concept Development
The logo design journey started by defining Aithria’s essence — human insight meets artificial intelligence.
After several explorations, the final symbol was built around three key ideas:
- Customer – The circle at the center represents the user, the heart of every insight.
- Data Collection / AI – The surrounding arcs visualize dynamic data flow and automated intelligence.
- Letter A – The structure forms the initial “A”, uniting human and machine intelligence.
The mark is minimal yet symbolic — clear, balanced, and timeless.
Visual Identity
The visual system uses a vivid electric blue (#376EFF) as the core color — representing clarity, trust, and intelligence.
Typography is clean and rounded, enhancing readability and warmth, while the geometric grid system ensures precision and harmony across layouts.
Applications include:
- Billboards & Outdoor Ads
- Digital Dashboards & Interfaces
- Stationery & Brand Collateral
- 3D Visual Identity & Glass Object Explorations
🚀 Result
The final identity establishes Aithria as a modern, intelligent, and trustworthy AI brand.
The logo speaks of connection, automation, and vision — transforming abstract data into human understanding.
Aithria’s new visual system creates instant recognition and brand consistency across every medium, from app interfaces to marketing campaigns.
Tools Used
- Adobe Illustrator — Logo & Vector Design
- Adobe Photoshop — Mockups & Image Refinement
- Figma — Presentation & Layout Design
- Spline— 3D Visualization for Glass Symbol
Have a project in mind?
I’m open for collabs — tell me about your idea.
Email : rumzzline@gmail.com
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